To compete and succeed in today’s uber-competitive market, you need an effective online presence by using some of the latest marketing channels and tools that can help you sell better.
This is where your prospects will make research to know more about your business and build confidence in your products and/or services.
DIGITAL is drastically changing the business landscape and social media with some other marketing channels and tools have made Customer Experience the single most compelling component of the entire marketing mix.
An unwillingness to innovate puts any company at risk of failure, but refusing to evolve with the market can be even more devastating.
We all know that sales is a very crucial part of any business, of which every company aims to constantly achieve. But how can you sell better in today’s world?
This article will help guide you in choosing the right marketing channels and tools you need to sell better online and aid your business growth.
These digital tools will surely help keep your business alive. Especially, when used properly, they will continually rake in profits for you.
Best Marketing Channels And Tools To Sell Online
Selling is an outcome, not particularly a goal. Its a function of doing numerous things right, starting from the moment you make your plans, target potential customers to the moment the deal is closed.
Deploying effective marketing strategies are the best ways to sell profitably and hit your target, which can only be made possible through combining at least two or more online marketing channels and tools.
Here is a comprehensive list of the best marketing platforms and online tools that your business can leverage on to improve sales growth.
1. Social Media
Social Media has become a revolutionary online marketing channel in today’s business world, as it can connect people that are miles away without having to leave the comfort of their homes. With a few setups and clicks, you can meet a prospective customer, close sales, make money while you smile to the bank.
Twitter is a micro-blogging site which is being used by several savvy marketers to disseminate product and service information on a regular basis.
Instagram and Facebook are becoming as productive and efficient as having a physical shop. While LinkedIn helps you stay in touch with your business contacts and explore more network connection, which is preferably enjoyed by B2B users.
LinkedIn‘s impressive search capabilities to find and target relevant leads in your industry in an important feature to utilize.
You can work remotely when you possess some essential skills such as copy-writing, website development and management, data analysis research and many more related to the field of digital marketing.
Create a Video Channel on YouTube: It’s been established over times that people love to see videos more than reading blogs and newspapers etc. Making your own videos is one of the best methods to sell your products and services.
This can be effortlessly achieved in so many ways, if you can create instructional videos, tutorials, lessons and so much more that your target audience would find valuable they will find you.
YouTube marketing is interesting and highly converting when you make compelling and eye-catching videos. Also, it calls for creativity and consistency to make a desirable amount of sales from it.
You can add additional information such as contact form links and so on underneath the videos to attract more leads. It’s important to also note that, depending upon your market, you’ll likely find a lot of competitors that are trying to accomplish the same thing.
3. Email Newsletters
Email Marketing has been around for years, as it’s quite an effective tool for all stages of your marketing and sales processes. Research has proven that it has two-times higher ROI (return on investment) than most of the other traditional marketing techniques.
For maximal impact, emails should be interesting to read, short, to the point and also include a compelling subject line alongside a call to action. We recommend the following reliable email service providers such as;
GetResponse is equipped with professional templates, easy design tools, and Landing pages that convert your traffic and leads into more business. Business that use webinars also enjoy easy set-up and powerful results with a complete marketing webinar software.
They’ve also got exceptional features and solutions like Email, SMS, Facebook, Chat, CRM, and more, all-in-one platform to help you grow your business through building stronger customer relationships.
GetResponse offers 30 days Free Trial. Before the free trial ends, you may have had a conviction to want to continue using their email services.
This is another outstanding email service provider that let’s you see what people do on your website and/or blog. It let’s you use that info to turn them into customers. ActiveCmpaign also helps you create exceptional custom contact forms to collect emails, get more customers, and start your automations.
With a well crafted landing page or beautiful looking email templates, you can send people directly to your store (this is especially common for eCommerce businesses).
Not just only that, ActiveCampaign offers free migration from other email platforms. Plus a free 14 days trial and simple pricing with no setups.
Most of these email providers offer omni-channel services which are also in sync with other popular CRM apps with over 850+ integrations in their app marketplace like PayPal, Stripe, Shopify, WordPress, Zapier and so on, where you’ll have all the marketing tools you need to succeed.
Also checkout out the best email marketing tools built to help you sell better online.
4. Instant Messaging
Simple instant messaging tools like WhatsApp, Telegram and Facebook Messenger to mention but a few, can help you connect with your prospects or clients in a personalized manner. Additionally, their amazing one-to-one messaging capabilities when maximized can help convert a prospect to a customer and map the conversation journey.
They also help in achieving personalized and hyper-targeted campaigns. Setting up an online store via WhatsApp is one major advantage every business person can leverage on.
5. Bulk Messaging
Bulk SMS marketing is a digital mobile marketing channel that a company or brand uses to send a 160-character message to its database via an SMS Gateway. This allows the brand to reach large volumes of people within a matter of seconds on a device that people are estimated to check up to 80 times per day.
Recent study according to SMS marketing statistics has it that SMS has a 98% open rate compared to email marketing.
These days, Bulk SMS messaging is competing seriously with email marketing, especially considering the fact that some people no longer have time to open their emails, which is unlike SMS messages. However, marketers can combine both channels to create seamless communication for customers.
With this old-school but ever relevant tool, you can reach your customers and prospects at the same time, with the same message in a personalized manner.
You have the option of using a smartphone to send bulk messages to your prospects that indicate your customized sender ID. Use SMS to bridge the gap between online and offline by sending offers to your prospects and customers.
Bulk SMS Messaging benefits include:
- Let’s you send SMS to subscribers with mobile operators that use the GSM and CDMA standards.
- Availability of modules and plugins to integrate SMS service with your CRM, CMS, eCommerce systems, and SaaS applications.
- Let’s you add the recipient’s name, offer loyalty program bonuses, give a discount as a gift for a subscriber’s birthday, and much more.
You can reach your customers anywhere on the globe using any of these recommended global bulk SMS or Text Messaging service providers such as:
These popular bulk SMS service providers also offer free trials upon registration to test their authenticity, deliverability and much more.
6. Webinars & Video Conferencing
Webinars and video conferencing are the latest ways of increasing customer engagement and sales conversions. Small business owners and savvy marketers have proactively adopted this channel for selling and marketing their products and services to their prospective customers.
Now, software developers have made it even more easier to use Zoom for video conferencing, webinars and recordings through seamless integrations with other marketing apps such as WordPress, WooCommerce and other e-learning tools.
For instance, eCommerce businesses can now sell live meetings or allow customers to book appointment meetings online through WooCommerce subscriptions.
One major way to leveraging webinars and video conferencing for marketing opportunities is having a WordPress site. Also, you can combine it with the use of email newsletters and landing pages.
If you don’t want to go through the process of setting up either a WordPress or WooCommerce site, you can conveniently host live webinars through GetResponse’s fully integrated webinar software via your mobile device.
For example, you can promote your offerings, monetize your knowledge and so much more.
All these and many more can you achieve with GetResponse Webinars.
7. Website or Blog
Website isn’t dead and can’t die! These days, most aspiring startups don’t seem to want to consider having a website or blog for marketing their businesses online.
They so much rely on social media forgetting that they don’t completely own them. And don’t want to explore the advantages of using a blog or a website to sell online.
But, little did they know that a Website is forever the king of all online marketing tools. The benefits are so numerous compared to its flaws.
Certainly, one of the major set backs for some salespersons could be it’s annual renewal etc. And that’s why you see most of them going for free blogs, which has several limitations. We explained that in this article section.
Running or operating a website is not as expensive as people use to think. Neither is it hard to maintain or manage. Though, mid-size companies may find it a bit hectic to maintain. Don’t worry, as we can help you maintain or manage your WordPress website at an affordable cost.
The actual cost of setting up a professional WordPress website is calculated and determined by your type of business and what you want to achieve with it.
Benefits of having a website
With a website or a blog, you can do all kinds of businesses even much better and experience immense return on investments. Especially when combined or connected with other marketing tools mentioned above. It’s your property and not anyone else’s.
You can achieve the following with your WordPress site;
- Set up an online store and sell anything with WooCommerce
- Offer coaching services, membership and online courses with e-learning tools.
- Manage Zoom meetings, schedule conferences, and webinars and control users directly from your WordPress dashboard with one of the best complete video conferencing plugin for your website.
- Generate new email leads with high conversion rates.
- Analyze your data with analytic tools and use them over and over for re-targeting purposes.
- Monetize your site by selling advert spaces and lots more!
Think of a website as an estate where other houses or apartments (social media etc) are built in. That’s how valuable and important it is. Obviously, you can’t push it aside if you are truly serious about making constant online sales.
With just few clicks, you can easily setup a professional WordPress Blog or Website as explained in our DIY (Do It Yourself) article, peradventure the nature of your business really requires having a website.
Also, you can request for a free blog setup for blogging purposes if you think that’s all you need to get started.
Summary on marketing Channels recommendations To Help you sell better Online
All elements of marketing and customer experience have been disrupted by Artificial Intelligence and new technologies.
Selling better online has never been this easier, as thanks to all the marketing channels and tools mentioned in this article. Using any of them depends on your marketing budget. Evaluate all of them and decide on which of them to start using to grow your business.
We wish you best of luck in your sales. And do not hesitate to reach out to us if you need any of our services at any point in time.
We hope this article helped you know the best marketing channels and tools needed to help you sell better online. If you liked this article, subscribe to our email newsletter below for tutorials.