Are you looking for effective ways to improve your email deliverability rates in 2024 and beyond? You have come to the right post.

Not every email sent gets delivered due to one reason or another. Especially when sending bulk emails simultaneously.

No online marketer or small business owner loves to see almost half or more of their emails getting bounced anytime they send out newsletter campaigns.

If you have been experiencing that for some time now, you can proffer a lasting solution by improving the chances of all your email marketing campaigns getting delivered without much stress.

In this post, I will share some tips to improve your email deliverability rates and prevent your emails from going to spam.

There are a few things you can do to ensure your newsletters always get delivered.

Let’s quickly observe them!

1. Use A Customized Business Email Address

Sending email campaigns from a professional email address is essential. The sender’s email address should always be a professional one, like [email protected], for example.

You can also personalize your sender mail address with your name, such as [email protected]. Avoid using generic email addresses like Gmail, Yahoo, etc. for sending out bulk emails, as they are not considered professional and may trigger spam filters, leading to your emails being redirected to the recipient’s spam box.

If you have a registered domain, it’s great! Using a custom domain with Microsoft 365 business email can significantly increase the deliverability rates of your emails.

However, if you don’t have a registered domain yet, you can easily set one up for less than $20, which includes a domain name and mailbox.

Setting up a custom domain is an affordable investment for any startup that wants to appear professional and ensure that their emails reach the intended recipients.

2. Send Targeted Emails Based On User Interests

To improve the effectiveness of email campaigns, marketers often segment their email lists based on data obtained from previous campaigns. This strategy makes sense because segmented campaigns have been found to improve conversion rates.

According to recent statistics, 75% of email recipients are more likely to click on emails from segmented campaigns. The same strategy can also be applied by online store owners to encourage repeat purchases.

By creating segmented lists based on customer purchase behavior and location, store owners can send targeted campaigns. For example, a list of new buyers who have recently purchased a specific type of product or category of products from your eCommerce website.

When preparing your next email campaign, be sure to properly group your subscribers according to their interests. There is no limit to the number of lists you can have, so feel free to segment as much as you like.

If you have not yet started collecting emails, we recommend using one of our recommended email service providers to get started. By sending tailored emails, you can improve your email deliverability rates.

Send great-looking emails that get real results!

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3. Maintain A Healthy Email List

Maintaining a constant healthy list of your email contacts is one of the smartest ways to improve deliverability rates.

One best way to achieve this is by constantly keeping in touch with your recipients either via sending out the weekly latest blog post notifications from your WordPress site, or any of your latest offerings if you run an online store.

Another cute way is to respectfully ask for permission from those who aren’t on your list before sending them emails.

This way, you will be able to monitor reports of those opening your emails, scrutinize the redundant ones, and decide what to do with them.

For inactive or non-engaging emails, don’t always be in a rush to delete or mark them inactive. Give them at least a 3-6 month period of grace.

Occasionally or frequently (as the case may be – depending on the size of your email list), you may also want to consider carrying out an A/B email testing to know what can keep them engaged anytime you (are about to) send out fresh campaigns.

4. Create An Unsubscribe Page For Emails

Adding an unsubscribe page to your website or landing page can help prevent high bounce rates. Most email subscribers prefer to be in charge of managing their subscriptions. They want to opt in and out at any time they feel like it.

When a visitor subscribes to your email list, also provide a separate unsubscribe page for them. Respect their wishes with that practice.

By doing so, you will reduce email bounce rates, increase your brand’s authority and protect your domain’s reputation score. Surprisingly, this act can even make them refer their friends to join your email list.

If you are yet to create one, get that done ASAP! Your preferred email service provider will guide you through how to get one. WordPress ESPs like MailerLite and MailPoet help you easily set up unsubscribe pages for your newsletters.

5. Add Captcha to your Subscription Forms

It is important to keep subscription forms secure to protect against spam and bots. If these unwanted entities gain access, it can negatively impact your email deliverability, and your campaigns may end up in users’ junk mailboxes.

To prevent this from happening, make sure to add Google’s ReCaptcha when adding forms to your website. This will help ensure that your subscribers receive your emails in their inbox, rather than their spam mailbox.

Most email marketing platforms support Google’s V2 and V3 (Invisible) Recaptcha. Endeavor you sign-up for an API key pair and enter it into your WordPress subscription forms.

6. Be Transparent with the Motive of Your Email Subscription Forms

One of the ways to improve email delivery rates is to ensure your subscription forms and/or WooCommerce Checkout explains what specifically they are signing up for — what content can they expect to receive, and what frequency they expect to receive it.

Ensuring transparency is of utmost importance, particularly in the context of subscription services. Hence, it is crucial to improve clarity in both subscription forms and WooCommerce Checkout processes. By doing so, subscribers can gain a comprehensive understanding of the commitment they are making, leading to a more informed and positive user experience.

When setting up subscription forms, it is essential to provide explicit details about the nature of the content that the recipients can expect to receive. Whether it is newsletters, promotional updates, or exclusive access, clarity is key. This not only manages subscriber expectations but also aligns their preferences with the content your service provides. Here’s an example.

Offering a concise preview of the value proposition establishes a foundation of trust and transparency. Similarly, within the WooCommerce Checkout process, it is important to amplify clarity regarding the subscription terms. Clearly articulate the frequency at which subscribers can expect to receive content – whether it is daily, weekly, monthly, or otherwise.

This information empowers users to make decisions that are aligned with their preferences and engagement capacity.

7. Personalise Your Email Messages

We at TemydeeDigital get more open rates when we often personalise our messages by putting the person’s first name in the subject line.

An example can be: Hey John, check out our newest deals in town.

Another can be: Silvia, Get 2 more wraps when you buy a full box! And so on.

You too can inculcate this deliverability strategy and see a rapid increase in email open rates.

8. Verify New And Old Email Contacts Before Sending Out Campaigns

Sending bulk email campaigns isn’t enough, you also need to ensure they are delivered. Sometimes your old customers may have changed their email addresses or perhaps created new ones for making online purchases and so on.

This happens most times, so the only way to avoid wasting time and resources on such emails is to verify their validity.

Another instance could be that you have an old large list of email contacts that you haven’t onboarded yet into your email marketing list. We advise you not to make such a costly mistake of entering them into your ESP account without proper verification.

Not only will you experience high bounce rates, but such an act may also get your sender’s account suspended, as most email service providers already put in place bounce management systems that detect bounced emails.

Also, popular email providers like Yahoo, Gmail and Outlook will send your email campaigns into their spam boxes.

So to prevent this from happening, you need to ensure your email lists are properly cleaned or verified before sending out bulk email campaigns.

So, What Then Is Email Verification or Validation?

Email Verification or validation is the process of verifying whether an email address is valid or not. And It must belong to a real person. In other words, unsubscribe or remove people who don’t engage with your email list.

Email verification is a crucial process for businesses and marketers to ensure that the email addresses in their lists are valid and active.

There are special tools designed solely for carrying out email verification tasks. They help in identifying invalid, disposable, temporary, or role-based email addresses, enabling users to maintain a clean and accurate email list.

Best Email Verification Tools To Improve Deliverability Rates

To prevent higher bounce rates, duplicate emails, and misspelt emails, we strongly suggest that you clean your subscribers’ lists quickly and effortlessly using any of the recommended email verifier tools below before sending for the first time:

1. DeBounce

DeBounce is one of the best email validation toolkits for verifying all sizes of email lists. DeBounce supports several email service providers for quick and easy access to automate import and keep your lists continuously clean.

With DeBounce, you can;

• Validate unlimited emails with speed and accuracy.
• Discard invalid email addresses from your list.
• Use one single account to set up a team account to lessen the workload.
• Verify email subscribers through the API verification tool on your WordPress site.
• Remove duplicate emails.
• Extract unlimited emails
• Find unlimited emails
• Integrate seamlessly with Zapier and WPForms, WordPress, WooCommerce, etc
• 24/7 customer support and many more!

How To Use DeBounce To Validate Email Lists

1. Signup on DeBunce and get free 100 credits
2. Login to your DeBounce dashboard
3. Upload your email lists in TXT and/or CSV formats
4. You will receive a notification email once validation is finished.
5. All with no monthly payments, no upfront fee, and credits never expire.

Pricing: DeBounce operates pay-as-you-go plans with no hidden costs. For instance, you can clean 1000 emails for only $9 or buy it in the form of email credits and use it at any time you like.

2. Email List Verify

EmailListVerify is also one of the best and most often-used email verification tools on the market that small business owners can use to improve their email deliverability rates.

With EmailListVerify, you can check your bulk email lists to get rid of spam traps, hard bounces, duplicate emails, and disposable or catch-all emails without breaking your budget.

Email List Verify can help you save money on email marketing, increase the ROI of your email campaigns and also protect the reputation of your domain.

The full-featured email checker tool also integrates seamlessly with popular email service providers, which helps you save time when verifying your email lists.

How To Use EmailListVerify To Clean Email Lists

EmailListVerify is quite simple to use. You will even get 100 email verifications for FREE upon registration! How?

1. First, create a free Emaillistverify account.
2. Secondly, upload your list in various formats like CSV, XLS, and TXT.
3. Lastly, download a verified list.

Pricing: EmailListVery offers pay-as-you-go pricing plans. If you have a large email list to clean like let’s say 1000 emails, for instance, Email List Verify will clean it for you for only $4.

You can also try out other reliable email verifier tools such as;

• Hunter
• Clearout
• ZeroBounce

Once you are through with cleaning your email list with any of the above email verification and list cleaning solutions, now re-import only emails verified as valid back into your sender’s account.

PS: If you are too busy to get all of these setups done, do not hesitate to reach out to us for customized solutions. Kindly visit our email marketing services page.

FAQs on Smart Ways to Improve your email deliverability & Engagement rates

Summary On Smart Ways To Improve Your Email Deliverability Rates

Now that we’ve reviewed some helpful ways to better improve your email deliverability rates, ensure you put them into practice. The implementation of these smart ways can help you save time, make more sales and reduce your cost budgets on email marketing.

Most importantly, take number 6 seriously. What strategies do you use to improve your email deliverability rates? We welcome your comments and contributions in the box below.