Keywords play a very crucial part when it comes to content marketing and the generation of website traffic.
How well and often do you know your audience? Getting insights such as age, gender, interests, and other forms of data can be determined by which keywords bring in the most traffic to your WordPress site.
Content marketers and website owners need these detailed insights to further learn how to best communicate with their leads or users to continually grow their business. These insights are mainly gotten from keywords derived from users’ search intents.
In this article, we’ll take you through the steps on how to find the keywords that bring in the most traffic, also how you can use them to continually increase signups and rake in more sales.
But first, let’s get to know what keywords are, what they’ve got to do with your website traffic, and above all, how to get quality of them to produce amazing results for your WordPress website.
What Are keywords?
Keywords are the queries and phrases in your web content that make it possible for people to find your site via search engines. Keywords help improve your engagement rate. Most times, they can be in the form of ideas and topics that define what your content is all about.
In other words, your prospective customers’ search terms are known as keywords.
According to Ahrefs, when a searcher (who can be a potential buyer) types in any of the topics or phrases on a web browser, it displays your site among some other websites that cover that particular topic, idea, or subject.
When these keywords are used properly for SEO, they provide continuous long-term traffic to your website.
What is Website Traffic?
Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called sessions, with several other measurement metrics and dimensions.
There are several tools website owners can use to determine their website traffic, which we will talk about in the next section. A decent amount of use of SEO in your content can be a brilliant way to generate enormous traffic for a website.
Tools to Help you find which keywords that bring in the most traffic to your website
Before we start, this article assumes that you’re already using a WordPress site. If you are a newbie and would love to have a WordPress site, you can learn how to create one here or request our website creation service here.
Okay, so there are several WordPress tools for finding keywords that generate website traffic, but we will be recommending just two of them that will catapult the growth of your website within the shortest time.
Also, provided you do your part by regularly providing the best content and high-quality SEO blog posts on your chosen niche.
First, let’s start with the tool that will help you appear on search results faster:
All In One SEO (AIOSEO)
Did you know that, according to research, 73% of content marketing teams use an SEO tool in their marketing efforts? The AIl in One SEO premium plugin gives you a bunch of tools you need to climb the search results, and attract more visitors, sustainably.
All-in-One SEO can help you increase your website’s search rankings and get maximum traffic. This SEO toolkit covers all essential needs for your website growth.
With AIOSEO, you get outstanding features like;
- Local SEO: Which offers complete support for Google Knowledge Graph and Schema.org markup for local businesses.
- WooCommerce SEO: For eCommerce businesses to easily optimize their WooCommerce product pages, product categories, and more.
- TrueSEO: Provides accurate recommendations on how to improve the on-page SEO of your content.
Now here’s the second must-have toolkit that does more of the magic!
MonsterInsights gives you the ability to measure, manage, and analyze marketing performance to create efficiencies and maximize your ROI.
The rich and easy-to-use analytic tool can help you know which of your content is doing pretty well, show you keywords to improve your content, and much more.
You can instantly view a comprehensive data report of your website activities from your WordPress dashboard without visiting your Google Analytics account. MonsterInsights renders all the metrics in such an easy format for you to understand, while you take necessary actions.
When used along with the All In One SEO (AIOSEO) plugin, it offers visual data insights that let you quickly understand your audience so you can tailor content and campaigns.
The best part is, MonsterInsights’ latest version now has full integration with AIOSEO, which can help WordPress site owners, bloggers, and marketers see how keywords correlate with their website traffic in Google Analytics.
This can be achieved by connecting the TruSEO addon in the All in One SEO WordPress plugin with MonsterInsights-supported custom dimensions.
As a site owner, you will get data-driven reports with these two powerful tools when in sync together. In addition, you’ll get to know;
- Which focus keywords are bringing in the most traffic
- The best-optimized posts bringing in the most traffic
- Any of your posts that need optimization improvement
Applying this information to your web posts and pages could help boost your conversion and increase signups and sales.
How do I connect MonsterInsights with AIOSEO?
Boosting your website traffic with keywords and MonsterInsights is very easy.
With these powerful WordPress tools combined, you can create targeted contents that will resonate with your audience in a more friendly and engaging way. They are indeed every marketer’s must-have tools for success.
For you to start unlocking keywords that will be driving quality traffic to your website, ensure you do the below;
- First, sign up with MonsterInsights and All In One SEO.
- Secondly, Install and activate the two plugins – MonsterInsights and AIOSEO on your WordPress site.
- Thirdly, connect your Google Analytics with MonsterInsights from your WordPress dashboard.
- Set up custom dimensions addon and add AIOSEO focus keywords and TruSEO scores to your Google Analytics data.
Finding the important keywords that bring the most traffic to your site can be a daunting task.
But when carried out with the recommended tools as mentioned in this article, you will begin noticing them in no time, while you execute or reinforce your content strategies.
Carry out the above-mentioned steps to start gaining rich insights into your traffic and take the growth of your business to the next level.
Feel free to ask questions in the comment box below regarding this topic, and we will do our best to reply to you as soon as possible.
You may also want to check out some of the best tools to improve your website’s user experience.