Home » Best Online Tools And Resources For Effective Marketing in 2022

You don’t need a lot of people to help grow your traffic and sales, you only need tools to help you out. Having the right online tools and other resources for effective marketing can have a positive impact on your website or blog-based business.

In this comprehensive list, we’ve highlighted the best marketing tools you need to create a profitable online business and execute your online business ideas.

They include both (free and paid) WordPress website plugins and blogging tools you should prioritize using to help build, manage and grow your WordPress website and/or blog this year and beyond.

Oftentimes, the premium ones do come with unprecedented deals that are budget-friendly. And most importantly help you get the most out of your marketing.

We pride ourselves in recommending the best online marketing tools and resources at prices that won’t break your budget. If it doesn’t provide you with a better Internet experience and mostly won’t add growth to your business, we don’t recommend it.

Disclosure: We are compensated for our recommendations and reviews outlined on this page and other sections of our website. Click here for details.

Why You Need The Best Online Tools For Effective Marketing

No matter what stage you’re at in your online business journey, these best online marketing tools can:

  • Save you dozens of hours per week and a whole lot of stress (more time to do what you love, which is a HUGE win!)
  • Automate key marketing activities like email marketing, list building, and showing up on social media.
  • Save you thousands of dollars on pricey freelancers and doing things the hard way.
  • Give you a better insight into your marketing strategies.

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WordPress Marketing Tools And Resources

There are several domain registrars we have partnered with that offer cheap domains for your new and existing online business.

The deals they offer include free domain name registrations for 1 year, free SSL certificates, free Whois, and more.

WordPress hosting is necessary for every self-hosted WordPress site. It acts as a home for your website and gives your domain name somewhere to point to so people can actually reach your site.

We have our favorite hosting companies we recommend to both new and existing small business owners that will give an outstanding WordPress experience.

Also, we have a few selected and trusted WooCommerce hosting companies we recommend to our readers and/or users that guarantee maximum results for both small, medium, and large scale eCommerce businesses.

What makes a website unique and attractive is its design features. You can achieve this with page builders during the process of building your WordPress blog or website. You can customize every part of your website or blog posts, pages, and landing pages.

There are several page builders which provide the ultimate all-in-one website building solution for WordPress sites. You can start building amazing websites in no time with the recommended page builders below. They all offer both free and premium packages.

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Email Marketing Tools And Resources

Are you an entrepreneur, online marketer, or marketing manager representing a company, and looking to grow your subscribers’ lists, and audience, engage with both new and existing customers, and boost your online sales with the use of email?

Don’t worry as we have carefully selected the best email marketing solutions for profitable growth for your brands and/or businesses.

PS: Don’t hesitate to reach out to us perhaps you will be needing a helping hand with a customized email marketing setup. Until then;

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Social Media Marketing Tools


SocialPilot is one of the best social media marketing, scheduling, and analytic tools to grow your business.

With Social Pilot, you can:

  • Schedule your social media posts effectively
  • Collaborate seamlessly with your teams
  • Manage all your personal and clients’ social media accounts in one place
  • Obtain insights based on sales and marketing to further improve your growth
  • Customize SocialPilot to match your brand identity and make more money


RelateSocial is one of the best social media management tools for small business owners to promote their products and services on major social media platforms.

This online marketing tool lets you simultaneously manage all your social media posts and campaigns in one place. With RelateSocial, you can put an end to all postings on separate platforms. It works with all platforms such as Facebook, Instagram, LinkedIn, Twitter, and Google My Business.

Benefits of using RelateSocial include:

  • Automatic posting of contents
  • Manage drafts and preview posts
  • Usage of media library such as photos, videos, docs, etc
  • Calendar schedule
  • Monitoring of performances
  • Notifications of activities on posts
  • Tracking of comments, reactions, and keywords
  • Save pre-made text templates for swift responses
  • Analytic reports and much more!

Start growing your business by managing your social media posts all from one simplified Dashboard with – RelateSocial.

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Photo & Video Marketing Tools


Promo.com is the best video creation platform for businesses and agencies. The popular video maker can help you create your desired visual content to promote anything!

With Promo, you won’t have to bother about where to get images, templates, and so on when creating videos online. You are guaranteed access to over 100M premium photos and videos from Getty Images and iStock.

If you are in the business of doing inspirational videos, real estate videos, eCommerce product videos, social media ads, reels, and stories, or any other marketing-related visual content, then Promo Video Maker is all you need. In a nutshell, Promo is for every brand looking to create consistent visual awareness online.


Canva is the ultimate design tool for non-designers. It’s user-friendly and the free version gives you access to most features. Use Canva to create shareable social media images, cover photos, and even video thumbnails. In no time, you’ll be on your way to building a memorable online brand. You can also try Canva Pro! You’re eligible to try it for 30 days.

Canva Pro is great whether you’re one person or a small team. No matter how large your team, you can boost your productivity and take Canva to the next level with time-saving features. Take the hassle out of cropping and resizing your design with Magic Resize, organize your photos into folders, and save your brand logo, colors, and fonts.

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Other General Online Marketing Tools That Your Business Needs


HubSpot is considered a must-have all-in-one marketing tool for all kinds of online businesses. With HubSpot, scaling your business is 100% achievable as far as sales and marketing are concerned.

WordPress-based businesses can integrate HubSpot to enjoy seamless lead capture, built-in analytics, email automation, contact management, and much more.

Not only that, HubSpot has got the best free CRM software for small businesses and large enterprises too. Whether you are a freelancer, marketer, or business owner, HubSpot has got something unique for you. Therefore, we recommend small business owners particularly leverage HubSpot’s free CRM in growing their online businesses.


CartFlows is an all-in-one sales funnel builder plugin for WordPress users

CartFlows is the best sales funnel builder for WordPress sites and WooCommerce stores. The tool is designed to help small businesses and eCommerce specialists convert more potential customers right from the inception users visit their websites.

CartFlows is indeed one of the must-have WordPress plugins if you are looking to rake in unending sales on your website. Here’s a detailed guide on how CartFlows can help improve sales on your eCommerce store.

Contact & Registration Forms

Forms help in carrying out customized contact forms, registration forms, payment forms, survey forms, and more CRM features on your website that are suitable for your online customers or clients.

Start building smarter contact and registration forms for your online projects. Create and publish forms in minutes on your website or blog with our recommended tools below. They all offer both free and premium packages.


Reduce lapses in productivity and collaborate with your coworkers in real-time. Now, you can work smarter with Slack.

Slack is a powerful team communication suite that allows you to stay collaborate with your team and optimize your workflow.

Share, send, collaborate and connect with your team to get work done from anywhere, on any device, allowing you to work efficiently and focus on what really matters. Slack has both paid and free modules.

Fiverr Workspace

Fiverr Workspace is a business management software designed to help freelancers, marketing executives, entrepreneurs, and SMBs get organized, get business, and get paid.

The business management tool includes ready-to-use contracts, custom-branded proposals with an e-signing feature, seamless invoicing and payments, and lots more features that will help run your business smoothly and organize your business more smartly.

Run and automate your business smoothly with Fiverr Workspace which is one of the best online tools and resources for effective marketing.

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Keyword Research Tools

You need keyword research tools to stay on top of your blogging trends in your niche. That’s how you can get the right audience to your website or blog. From there, you will start getting leads that will convert into customers and clients.

For mapping out the best content marketing strategy for your business, you need the right keywords that will catapult the growth of your audience. There are several research tools to grow your website. However, we recommend only a few of them.

1. Semrush

Semrush is one of the leading online visibility management tools and platforms with accurate results when deployed in your marketing strategy. With Semrush, your WordPress site can benefit from SEO, content marketing, competitor research, PPC, and social media marketing from just one platform.

Transform your online business with Semrush Marketing Kits.

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You can also check out some of the best online tools and resources for effective marketing in our blog posts below.

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