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How to choose a perfect domain name extension for your website

how to get the perfect domain extension for your online business

Have you been struggling recently with choosing the perfect domain name extension for your website? Settling down with one can most times be mind-boggling.

Look no further as we’ll show you tips to consider before or when choosing your desired domain name extension for both commercial websites and non-profit websites.

What is a domain name?

A domain name is usually made up of your desired name (either personal or corporate) alongside some few other phrase or phrases before the dot sign, which are known as domain extensions.

When joined together to form a URL (e.g johndoe.com), they point to your website (host) or serve as an address of your website.

Your domain name is your identity on the Internet. It establishes instant trust and credibility with your customers and business associates.

What is a Domain Name Extension?

A Domain name extension is an essential part of any domain name. It depicts your type of website. Because of that, we will dive into what domain name extensions are, their purpose, and give you tips on picking an extension for your website.

Some years years back, aspiring website owners were only privileged to have the most common domain extensions such as .COM, .NET and .BIZ, and .ORG. They were that so limited.

But as the dominance of the internet spreads, more registrars were opportune to create and offer more unique public domain extensions to end users.

Today, you can register several of these renewable extensions such as .shop, .name, .me, .xyz etc at some fair amount. Hence, its now possible for any aspiring website owner to register any of these extensions as long as it suits the user’s objective. Be it for merchandise or non-profit aims.

Types of Domain Name Extensions

There are few types of domain extensions available. And as an aspiring website or blog owner, you need to do some considerations before opting for your choice.

Generic or Top-Level Domain Extensions: These includes the major ones like .com, which is usually referred to as the king of all domains, then next to it .net, .org etc. They’re also commercial. Unlike .org which is mostly used by non-profit organisations. Newer gTLDs include .blog, .club, .travel, .me and so on.

Country Code Top-Level Domain Extensions: These includes the likes of .gov.ng, .co.uk etc. They are associated with every country’s online presence. For example if you live in the United Kingdom and you’re offering a local business to its citizens, e.g ‘yourbusiness.co.uk‘ you might want to consider opting for country-code top level domain name (ccTLD) so as be easily and quickly seen by your patronizers during online search.

Similarly, if you own a business in the United States. In ‘yourbusiness.us’, the TLD is .us and the SLD is ‘yourbusiness’.

Things to consider before registering a domain name and extension For your website

Registering a domain name can be easy because you can select whatever name you want, but what you choose is crucial for your business future or your blogging website. Also, the extension part can be branded alongside your domain name.

So, in this section, let us focus on some rules that we must keep in mind before we purchase a domain name and extension for your site:

  • Choose a domain name that can be your brand name, if required. If your brand doesn’t have numbers don’t purchase a domain with numbers because there is no brand matching from the user perspective.
  • For commercial purposes, purchase domains with various extensions such as .com, .net, .info, .biz, etc. Also bear it in mind to choose extensions that relate with your business.
  • For non-profit organizations, you can opt in for .org extension.
  • Ensure that the domain name you are opting for is not a trademark or a copyright.
  • Find a short domain name. The lesser the characters in a domain name, the easier it is to memorize, to type, to say, to share and to get shortlisted on social media platforms and in search results.
  • If your website is serving customers locally, then you can buy it with the suffix of your country. For example, a local website in Nigeria can go for .com.ng, .ng etc.
  • If your domain name is not going by the brand name, then at least you should use specific keywords which describes your business, for example, farmerseducate.com. Organically, it helps improve your rank on search engines (which increases traffic) and it also makes more sense to your prospective customers.

How to Register a Domain Name

To register a domain name involves registering the name you want with an organization called ICANN through domain name registrars. For example, if you choose a name like “johndoe.com”, you should go to a registrar, pay a registration fee that costs around 10 USD per year for that name.

That will give you the right to the domain name for a year. You should renew it annually for the same amount per annum. Some web hosts (such as BlueHost and Hostgator) will register your domain name for free, if you purchase a hosting plan from them.

Where to Register A Domain Name Extension?

These days, there are several online registrars that sell domain names, but not all of them that actually sell your preferred generic top-level domain name (gTLD) or country-code top-level domain name extensions (ccTLDs).

And some that sell, sell them at higher rates. So we will recommend you buy them at Namecheap. And up till date, Namecheap only has the highest archive of domain name extensions for sale.

They usually come at an affordable prices in the first year, while yearly renewals fees are upgraded to a bit amount, which is still very much okay.

Not only do you get to buy cheap domain name extensions from Namecheap, you also get to have some free services that come with it such as free email*, free WhoisGuard private protections for life, and also free SSL security for your domain name.

All these and more you will get when registering your domain name with your desired extension on Namecheap whether for personal and or business goals. You can conduct a bulk domain search for various extensions on Namecheap.

What If My Domain Name or Extension is already Registered and is not in use?

Yes – you can purchase it from Namecheap’s Domain Marketplace by simply searching for it. Namecheap has got the largest database of unused registered domains and extensions where you can find both regular and premium domains up for sale.

However, note that if the domain name or extension isn’t registered at Namecheap, first, It will have to be migrated or transferred in order to enable you purchase it.

Usually, there are lots of investors who buy and resell these domains on a large scale. So, if you tried registering for a new domain extension and did not discover the perfect option, the marketplace is another great resource.

Perhaps you’d also like have a website or a blog, you might want to consider creating one for yourself with our step by step guides with either WordPress or Gator. Or better still hire us if you don’t have the time.

We hope this article helped you learn how to choose and register your desired domain name and extension for your website.

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