Oftentimes, most startups don’t see the need (or are not eager) to improve their email deliverability rates when sending out newsletters.
Not every email sent gets delivered due to one reason or another. Especially when sending bulk emails at a go.
No marketer or small business owner loves to see almost half or more of their emails getting bounced anytime they send out newsletter campaigns.
If you have been experiencing that for some time now, you can proffer a lasting solution by improving the chances of all your email marketing campaigns getting delivered without much stress.
In this post, we will be showing you some ways to improve your email deliverability rates and avoid your emails from hitting the rocks. There are few things you can do to ensure your newsletters always get delivered. Let’s quickly observe them!
- 1. Use A Customized Business Email Address
- 2. Send Targeted Emails Based On User Interests
- 3. Maintain A Healthy List
- 4. Create An Unsubscribe Page
- 5. Verify New And Old Email Contacts Before Sending Out Campaigns
- Best Email Verification Tools To Improve Deliverability Rates
- FAQs on Smart Ways to Improve your email deliverability & Engagement rates
- Summary On Smart Ways To Improve Your Email Deliverability Rates
1. Use A Customized Business Email Address
Sending email campaigns from a professional email address is vital. The sender’s email address has got to always be a professional one like firstname.lastname@example.org, for example.
In like manner, you can personalize your sender mail address with your name, for example, email@example.com.
Generic email addresses such as Gmail, Yahoo, e.t.c aren’t always professionally advisable for sending out bulk emails. Your campaigns will look like Spam when faced with their algorithms. Hence, they get dumped in the recipient’s spam box.
Using a professional business email with either Google Workspace or Microsoft365 for Business will improve your email deliverability rates higher than average. As a startup, It doesn’t cost much to set up one if you mean business.
All you need is a domain name and a mailbox, which will cost you less than $15 to set up.
2. Send Targeted Emails Based On User Interests
To increase the ROI of email campaigns, oftentimes, marketers would segment their email lists based on the previous data gotten from the overall sent out campaigns, which makes sense because list segmentation improves conversion rates.
Recent statistics say 75% of email recipients are more likely to click on emails from segmented campaigns.
The same strategy also applies to online store owners who are looking for constant purchases. You can create a different list of segments based on your customers’ purchase behavior and location before sending out new campaigns. For example, a list of new buyers who just purchased a specific type of product or category of products.
So, when collating emails for your next email campaign, always ensure you set up segments for proper grouping of your subscribers accordingly based on their interests. There’s no limit to the number of lists you can have in Omnisend or ActiveCampaign, so you can segment as much as you like.
If you are yet to start collecting emails on your website or social media, we recommend starting with any of our recommended email service providers for startups and mid-size businesses.
Start sending tailored emails from now on to improve your email deliverability rates.
3. Maintain A Healthy List
Maintaining a constant healthy list of your email contacts is one of the smartest ways to improve deliverability rates.
One best way to achieve this is by constantly keeping in touch with your recipients either via sending out weekly latest blog post notifications from your WordPress site, or any of your latest offerings if you run an online store.
Another cute way is to respectfully ask for permission from those who aren’t on your list before sending them emails.
This way, you will be able to monitor reports of those opening your emails, scrutinize the ones that are redundant, and decide what to do with them.
For inactive or non-engaging emails, don’t always be in a rush to delete or mark them inactive. Give them at least within a 3-6 months period of grace.
Occasionally or frequently (as the case may be – depending on the size of your email list), you may also want to consider carrying out an A/B email testing to know what can be keeping them engaged anytime you (are about to) send out fresh campaigns.
4. Create An Unsubscribe Page
Adding an unsubscribe page to your website or landing page can help prevent high bounce rates. Most email subscribers prefer to be in charge of managing their subscriptions. They want to opt in and out at any time they feel like it.
When any reader or lead subscribes to your email list, also provide a separate unsubscribe page for them. Respect their wishes with that practice.
By doing so, you will reduce email bounce rates, increase your brand’s authority and protect your domain’s reputation score. Surprisingly, this act can even make them refer their friends to join your email list.
If you are yet to create one, get that done asap! Your preferred email service provider will guide you through and how to get one. For startups with WordPress sites, you can use MailPoet to begin running your newsletter campaigns.
5. Verify New And Old Email Contacts Before Sending Out Campaigns
Sending bulk email campaigns isn’t enough, you also need to ensure they are delivered. Sometimes your old customers may have changed their email addresses or perhaps created new ones for making online purchases and so on.
This happens most times, so the only way to avoid wasting time and resources on such emails is to verify their validity.
Another instance could be that you have an old large list of email contacts that you haven’t onboarded yet into your email marketing list. We advise you not to make such a costly mistake of entering them into your ESP’s account without proper verification.
Not only will you experience high bounce rates, but such an act may also get your sender’s account suspended, as most email service providers already put in place bounce management systems that detect bounced emails.
So to prevent this from happening, you need to ensure your email lists are properly cleaned or verified before sending out bulk email campaigns.
So What Then Is Email Verification or Validation?
Email Verification or validation is the process of verifying whether an email address is valid or not. And It must belong to a real person. There are special tools for carrying out email verification tasks.
Best Email Verification Tools To Improve Deliverability Rates
To prevent higher bounce rates, duplicate emails, and misspelled emails, we strongly suggest that you clean your subscribers’ lists quickly and effortlessly using any of the recommended email verifier tools below before sending for the first time:
DeBounce is the best email validation toolkit for verifying all sizes of email lists. DeBounce supports several email service providers for quick and easy access to automate import and keep your lists continuously clean.
With DeBounce, you can;
- Validate unlimited emails with speed and accuracy.
- Discard invalid email addresses from your list.
- Use one single account to set up team account to lessen workload.
- Verify email subscribers through API verification tool on your WordPress site.
- Remove duplicate emails.
- Extract unlimited emails
- Find unlimited emails
- Integrate seamlessly with Zapier and WPForms, WordPress, WooCommerce etc
- 24/7 customer support and many more!
How To Use DeBounce
- Signup on DeBunce and get free 100 credits
- Login to your DeBounce dashboard
- Upload your email lists in TXT and/or CSV formats
- You will receive notifications email once validation is finished.
- All with no monthly payments, no upfront fee and credits never expire.
Pricing: DeBounce operates pay-as-you-go plans with no hidden costs. For instance, you can clean 1000 emails for only $9 or buy it in form of email credits and use it at any time you like.
2. Email List Verify
EmailListVerify is also one of the best and often-used email verification tools on the market small business owners can use to improve their email deliverability rates.
With EmailListVerify, you can check your bulk email lists to get rid of spam traps, hard bounces, duplicate emails, disposable or catch-all emails without breaking your budget.
Email List Verify can help you save money on email marketing, increase the ROI of your email campaigns and also protect the reputation of your domain.
The full-featured email checker tool also integrates seamlessly with popular email service providers, which helps you save time when verifying your email lists.
How To Use EmailListVerify
EmailListVerify is quite simple to use. You will even get 100 email verifications for FREE upon registration! How?
- First, create a free Emaillistverify account.
- Secondly, upload your list in various formats like CSV, XLS, TXT.
- Lastly, download a verified list.
Pricing: EmailListVery offers pay-as-you-go pricing plans. If you have a large email list to clean like let’s say 1000 emails, for instance, Email List Verify will clean it for you for only $4.
You can also try out other reliable email verifier tools such as;
Once you are through with cleaning your email list with any of the above email verification and list cleaning solutions, now re-import only emails verified as valid back into your sender’s account.
PS: For those who are too busy to get all of these setups done, do not hesitate to reach out to us for customized solutions. Kindly visit our email marketing services page.
FAQs on Smart Ways to Improve your email deliverability & Engagement rates
Summary On Smart Ways To Improve Your Email Deliverability Rates
Now that we’ve reviewed some helpful ways to better improve your email deliverability rates, ensure you put them into practice. The implementation of these smart ways can help you save time, make more sales and reduce your cost budgets on email marketing.
Most importantly, take number 5 serious. What strategies do you use to improve your email deliverability rates? We welcome your comments and contributions in the box below.