Email marketing is a proven driver of sales. SMS enables instant engagement. WhatsApp is quickly becoming the preferred channel for personalized shopping experiences and customer support.
Together, these platforms create powerful opportunities to nurture relationships, recover abandoned carts, and boost lifetime customer value.
But with so many tools out there, choosing the right one can feel overwhelming. To help, I’ve rounded up the top 7 email, SMS, and WhatsApp marketing platforms for eCommerce in 2025. Each offers unique features. These features help your store grow, engage, and convert more customers.
Table of Contents
- 1 Comparison of Top 7 Email, SMS & WhatsApp Marketing Platforms for eCommerce (2025)
- 2 1. Klaviyo – Email + SMS powerhouse for eCommerce
- 3 2. Omnisend – Multi-channel email, SMS & push notifications
- 4 3. ActiveCampaign – Advanced automation + CRM
- 5 4. WATI (WhatsApp Team Inbox & Automation) – WhatsApp-first marketing + customer support
- 6 5. Trengo – WhatsApp Business API + omnichannel support
- 7 6. Respond.io – WhatsApp & multi-channel customer communication
- 8 7. HubSpot for eCommerce
- 9 Buyer’s Guide: How to Choose the Right Email, SMS & WhatsApp Platform for your eCommerce Business
- 10 Final Thoughts on Utilizing Email, WhatsApp & SMS Marketing Platforms for eCommerce
Comparison of Top 7 Email, SMS & WhatsApp Marketing Platforms for eCommerce (2025)
| Platform | Channels Supported | Best For | Integrations | Starting Price | Standout Feature |
|---|---|---|---|---|---|
| Klaviyo Read more details | Email + SMS | Mid to large eCommerce brands | Shopify, Wix, Woo, Salesforce, etc | Free plan available, $60/month | Advanced data-driven automation & segmentation |
| Omnisend Read more details | Email + SMS + Push + WhatsApp | Multi-channel marketing made simple | Woo, Shopify, BigCommerce, Wix, Ecwid. etc | Free plan available, $11.20/month | Pre-built workflows & strong multi-channel support |
| Respond.io Read more details | WhatsApp + Email + SMS + Social | Stores needing WhatsApp + omnichannel conversations | Shopify, Magento, Wix, Woo, etc. | 7-day trial available, $79/month | Unified inbox & WhatsApp campaign automation |
| ActiveCampaign Read more details | Email + SMS + CRM | Advanced users wanting automation + CRM | Woo, Shopify, etc. | 14-day trial available, $15/month. Visit the website. | Complex automation & predictive sending |
| Trengo Read more details | WhatsApp + Email + Social + Chat | Brands using WhatsApp for marketing & support | Wix, Magento, PrestaShop, Woo, Shopify, etc. | $350/user/month | WhatsApp Business API & omnichannel team inbox |
| Wati Read more details | WhatsApp + Facebook Messenger + Instagram | Brands using WhatsApp for marketing & support. | Woo, Shipofy, Zapier, HubSpot, and more. | Free trial available, plans start at $39/month billed annually | WhatsApp Business API, Unified team inbox, Chatbots builder |
| HubSpot Read more details | Email + SMS* + WhatsApp* + CRM | Enterprise or scaling businesses needing all-in-one CRM + marketing | Shopify, Square, Woo, Magento and several others. See all eCommerce apps. | Free plan available, (small teams) / $9/month – (medium to large enterprises) /$800/month. See pricing. | Full CRM integration, Omnichannel automation & enterprise-grade analytics |
*SMS and WhatsApp in HubSpot are available via integrations (e.g., Twilio, Sakari, WhatsApp Business API).
1. Klaviyo – Email + SMS powerhouse for eCommerce
Best For:
Mid to large-sized eCommerce businesses that want deep customer insights, robust automation, and seamless integration with platforms like Shopify, WooCommerce, and BigCommerce.
Overview:
Klaviyo is a marketing automation software with a gold standard in eCommerce marketing and B2C CRM.
It combines the power of email and SMS into a single, data-driven platform that enables brands to send hyper-personalized messages based on real-time customer behaviour.
From abandoned cart reminders to dynamic product recommendations, Klaviyo helps brands create marketing that converts.
Key Features:
- Advanced segmentation based on shopping behaviour and demographics
- Pre-built automations (welcome series, cart recovery, browse abandonment)
- Real-time sync with your eCommerce platform’s data
- Drag-and-drop email builder with custom templates
- SMS and email campaigns from the same dashboard
- Predictive analytics: customer lifetime value, expected next order date, etc.
- A/B testing and performance tracking
- Omnichannel marketing with AI
- Generative AI for swift content creation
Pros:
- Powerful automation and data segmentation tools
- Deep integration with top eCommerce platforms
- Scales well as your store grows
- Unified email + SMS flows
- Clean, intuitive UI
Cons:
- Higher cost compared to some email marketing tools for beginners
- Steeper learning curve for beginners
- Some reports may be overwhelming at first
Pricing:
- Free plan supports 250 active profiles with 500 monthly email sends
- Paid plans start at around $45/month (email only) or $60/month (email + SMS), scaling with contact list size and SMS usage
Why It Stands Out:
Klaviyo is ideal for serious eCommerce brands looking to elevate their marketing with data-backed decisions. Its integration depth, powerful flows, and dual-channel capability make it one of the most effective platforms for driving repeat purchases and long-term customer value.
Get started with Klaviyo for WooCommerce
2. Omnisend – Multi-channel email, SMS & push notifications
Best For:
eCommerce businesses seeking a multi-channel marketing solution can utilize a streamlined platform that combines email, SMS, push notifications, and more. This solution also integrates with popular eCommerce platforms such as WooCommerce, WordPress, Shopify, Shopify Plus, Ecwid, BigCommerce, and Wix.
Overview:
Omnisend is an eCommerce-focused marketing automation platform built for online stores of all sizes. It offers an intuitive interface and powerful automation tools without the complexity often associated with enterprise software.
With pre-built workflows and ready-to-use templates, Omnisend allows store owners to quickly set up campaigns that increase customer engagement and revenue across multiple channels.
Key Features:
- Unified email, SMS, push notifications, and even WhatsApp messages
- Pre-built workflows: abandoned cart, welcome series, post-purchase, etc.
- Drag-and-drop campaign builder with product pickers
- Smart segmentation based on shopping behaviour, engagement, and more
- Dynamic content blocks for product recommendations and coupons
- A/B testing and campaign performance analytics
- Integrations with Shopify, WooCommerce, BigCommerce, Wix, and 160+ others
Pros:
- User-friendly and beginner-friendly interface
- Strong multi-channel support (not just email/SMS)
- Time-saving automation templates
- Affordable pricing for what it offers
- Great customer support and onboarding resources
Cons:
- Limited CRM features compared to tools like ActiveCampaign
- Some advanced features (like in-depth segmentation) require higher-tier plans
- SMS support may be stronger in the US than in other regions
Pricing:
- Free plan for up to 250 contacts and 500 emails/month
- Paid plans start at $16/month, with SMS billed separately based on usage
- All paid tiers include email + SMS features
Why It Stands Out:
Omnisend shines for its multi-channel marketing capabilities and ease of use. It’s especially well-suited for stores looking to engage customers across email and SMS without juggling multiple platforms.
If you’re looking for an affordable, all-in-one solution with excellent automation features, Omnisend is a top contender.
3. ActiveCampaign – Advanced automation + CRM
Best For:
eCommerce brands that want advanced automation, CRM capabilities, and deep customer segmentation for highly personalized marketing campaigns.
Overview:
ActiveCampaign goes beyond typical email, WhatsApp and SMS marketing — it’s a full-featured customer experience automation platform.
Combining marketing automation with CRM and sales automation allows eCommerce businesses to nurture leads, convert customers, and build long-term relationships.
Its ability to track customer behaviour and trigger targeted campaigns makes it a favourite among brands looking to maximize lifetime value.
Key Features:
- Powerful automation workflows with branching logic
- Email, WhatsApp and SMS marketing from a single platform
- Built-in CRM for managing customer relationships and sales pipelines
- Lead scoring to identify high-value customers
- Advanced segmentation based on actions, preferences, and purchase history
- Predictive sending to deliver emails at the optimal time
- Integrations with Shopify, WooCommerce, BigCommerce, and hundreds of other tools
Pros:
- Extremely powerful automation and personalization tools
- CRM, email, WhatsApp and SMS marketing in one
- Excellent deliverability rates
- Highly scalable for growing businesses
- Supports complex multi-step campaigns
Cons:
- Steeper learning curve than beginner tools
- More expensive than basic email, WhatsApp and SMS platforms for small business owners
- It can feel overwhelming if you only need simple campaigns
Pricing:
- No free plan, but offers a 14-day free trial
- Email plans start at $15/month for email only, starting with 1,000 contacts
- WhatsApp automation and chatbots start at $159/month, starting with 1,000 contacts
- Email + WhatsApp marketing plans start at $81/month, with 1,000 email contacts and 5,000 WhatsApp contacts.
- SMS marketing plans and Pipeline enhanced CRM come as add-ons.
- Pricing increases based on contact list size and advanced feature access
Why It Stands Out:
ActiveCampaign is perfect for eCommerce businesses that want more than just “send and hope” marketing. Its data-driven automation, CRM integration, and personalization capabilities make it ideal for brands ready to create sophisticated, behaviour-based campaigns that turn browsers into loyal customers.
Try ActiveCampaign free for 14 days.
4. WATI (WhatsApp Team Inbox & Automation) – WhatsApp-first marketing + customer support
Best For:
eCommerce stores of all sizes prioritizing WhatsApp marketing, sales, services and support.
Overview:
For eCommerce brands where WhatsApp is the primary customer touchpoint, WATI is a powerful choice. Built on the WhatsApp Business API, it enables businesses to run bulk campaigns, build chatbots, and manage conversations at scale. With a shared team inbox, your support and sales teams can collaborate seamlessly while staying connected with customers in real time.
Key Features:
- WhatsApp broadcast for bulk messages
- Chatbot builder with no code
- Automated order updates, shared team inbox
- Multichanel conversation with Facebook Messanger and Instagram
- Click to WhatsApp Ads
- AI support agent
- Woo, Zoho, Zapier, Shopify & HubSpot integrations
Starting Price:
- Wati has a 7-day free trial for customers with no credit card necessary
- Monthly and Annual subscription plans available from $39/month
- Attractive discounts for users who send up to 1 million messages per month
Why Choose WATI for your eCommerce store:
Unlike other multi-channel platforms, WATI focuses solely on maximizing WhatsApp for marketing, support, and retention.
5. Trengo – WhatsApp Business API + omnichannel support
Best For:
Brands that want WhatsApp Business API capabilities alongside email, social media messaging, and live chat for a unified customer experience.
Overview:
Trengo is a multi-channel communication platform that helps eCommerce brands centralize their customer conversations across WhatsApp, email, Facebook Messenger, Instagram, live chat, and more.
It’s especially strong for teams managing customer inquiries, order updates, and marketing campaigns through WhatsApp.
Key Features:
- WhatsApp Business API for marketing and customer support
- Central inbox for email, SMS, social, and chat messages
- Automation rules for routing and responding to inquiries
- Chatbots for WhatsApp and website chat
- Campaign tools for bulk WhatsApp messaging
- Team collaboration features for faster response times
- Integrations with Shopify, WooCommerce, and CRMs
- Reporting and analytics
Pros:
- Strong WhatsApp marketing and automation capabilities
- Handles both marketing and customer service
- All messages from all channels in one place
- Great for team-based eCommerce operations
Cons:
- Not as focused on email marketing as Omnisend or Klaviyo
- WhatsApp campaign rules depend on Meta’s approval process
- Higher starting price than some basic tools
Pricing:
- Trengo has no free plan or free trial
- Paid plans start at $350/ 10 users/month, plus WhatsApp Business API and other features
Why It Stands Out:
Trengo is perfect for eCommerce brands that rely heavily on WhatsApp for both marketing and customer service. Unifying all communication channels helps create a seamless experience for customers and boosts response times.
6. Respond.io – WhatsApp & multi-channel customer communication
Best For:
eCommerce stores and customer service teams that want to centralize conversations across WhatsApp, SMS, email, and social media while automating both marketing and support.
Overview:
Respond.io is a leading customer conversation management platform that consolidates communication from various channels, including WhatsApp, Instagram, Facebook Messenger, Telegram, SMS, and email, into a single inbox. It is designed to assist eCommerce brands in providing seamless multi-channel experiences, ranging from marketing campaigns and promotional broadcasts to real-time customer support. With features such as automation, chatbot integration, and team collaboration tools, Respond.io simplifies the process of scaling conversations while maintaining a personal touch.
Key Features:
- WhatsApp Business API integration with bulk messaging support
- Unified inbox for WhatsApp, email, SMS, and social media channels
- Broadcast campaigns for promotions, order updates, and cart reminders
- Automation for routing, follow-ups, and lead capture
- Chatbot builder for 24/7 customer interaction
- Analytics dashboards with conversation insights and agent performance tracking
- Integrations with Shopify, WooCommerce, Magento, and major CRMs
Pros:
- Strong WhatsApp and omnichannel messaging capabilities
- Great for both marketing campaigns and customer service
- Automation saves time on repetitive queries
- Supports large teams with collaboration features
- Flexible integrations with eCommerce platforms
Cons:
- Less focused on traditional email campaigns compared to Klaviyo or Omnisend
- WhatsApp messaging is subject to Meta’s approval rules
- Pricing grows with team size and active users
Pricing:
- 7-day free trial plan available (with limited features)
- Starter plan starts at $79/month (billed yearly), plus WhatsApp API usage costs
Why It Stands Out:
Respond.io is perfect for eCommerce businesses that rely heavily on WhatsApp and social messaging to communicate with customers. By centralizing all conversations and adding automation, it allows brands to run promotional campaigns, handle customer queries, and send order updates — all from one powerful platform.
7. HubSpot for eCommerce
Best For:
Brands that want an all-in-one CRM + marketing automation suite with advanced email, SMS (via integrations), and WhatsApp features. Perfect for scaling businesses that need deep insights and enterprise-level tools.
Overview:
HubSpot is more than just an email or SMS tool — it’s a complete customer relationship management (CRM) platform. With its Marketing Hub, Sales Hub, and Service Hub, it gives eCommerce stores the power to manage customer data, send targeted campaigns, and track the entire buyer’s journey. It integrates with Shopify, WooCommerce, and Magento, making it a top choice for brands that want to unify sales, marketing, and customer service.
Key Features:
- Email campaigns with advanced personalization
- SMS marketing (via HubSpot integrations like Sakari, Twilio, or WhatsApp add-ons)
- Unified CRM to track every customer interaction
- Marketing automation workflows and lead nurturing
- Powerful segmentation and A/B testing
- In-depth analytics and ROI reporting
- Live chat and chatbot tools for real-time engagement
- Integration with WordPress, Shopify, WooCommerce, Magento, and Zapier. See all HubSpot eCommerce apps.
Pros:
- Full CRM + marketing automation in one
- Extremely powerful analytics and reporting
- Scales easily with business growth
- Strong integration ecosystem
- Great for aligning sales, marketing, and customer support
Cons:
- More expensive than dedicated email/SMS tools
- Requires setup time and a learning curve
- SMS/WhatsApp features usually need third-party integrations
Pricing:
- Free CRM and email tools are available. See pricing.
- Paid Marketing Hub plans start at $9/month (for individuals and small teams), while enterprise plans start from $800/month.
- Advanced automation and enterprise features cost more
Why It Stands Out:
HubSpot is perfect for eCommerce brands that want to go beyond marketing campaigns and build a fully connected customer journey. With its robust CRM at the core, it enables highly personalized communication across email, SMS, WhatsApp, and chat, making it one of the most comprehensive solutions for serious growth.
Buyer’s Guide: How to Choose the Right Email, SMS & WhatsApp Platform for your eCommerce Business
When choosing any of the best email, SMS and WhatsApp marketing platforms for your eCommerce store, consider your business size. You should also think about your budget and communication strategy. Here are a few key factors to take into account:
1. Your Primary Communication Channel
- If your customers respond best to emails, SMS and WhatsApp, go with Klaviyo or Omnisend.
- If you rely heavily on WhatsApp for customer engagement and support, choose WATI (WhatsApp first) or Trengo (WhatsApp + other channels).
- If you need a central hub for multiple channels (WhatsApp, Messenger, Instagram, Email, etc.), then Respond.io is your best bet.
2. Level of Automation Needed
- For simple, plug-and-play automation, choose Omnisend.
- For advanced workflows & CRM integration, choose ActiveCampaign or HubSpot.
- For WhatsApp chatbots & automated order updates, go for Wati.
3. Budget & Scalability
- Starting or running a small shop? Omnisend or Trengo offer affordable entry points.
- Mid-to-large stores with growth focus? Klaviyo for WooCommerce and ActiveCampaign scale well with customer data.
- Enterprise-level expansion? HubSpot provides an all-in-one CRM + marketing suite.
4. Support & Customer Experience
- Choose a platform with strong customer support (important for fast-growing eCommerce stores).
- If your customers expect instant replies on WhatsApp, Wati.io, or Respond.io will help you deliver.
- For team collaboration across email, social, and WhatsApp, Trengo is ideal.
Pro Tip: Start with a platform that covers your most urgent need (e.g., email abandoned cart recovery, or WhatsApp order updates), then scale into multi-channel campaigns as your store grows.
Final Thoughts on Utilizing Email, WhatsApp & SMS Marketing Platforms for eCommerce
Email, SMS, and WhatsApp marketing are no longer optional — they’re the lifelines of modern eCommerce growth in 2025 and beyond, according to HubSpot.
From personalized emails that bring customers back to WhatsApp messages that deliver instant engagement, the right platform can transform how you connect with shoppers.
- If you want data-driven insights and automation, go with Klaviyo.
- For simple multi-channel campaigns, Omnisend is a great pick.
- If WhatsApp and social messaging drive your store, Respond.io or Trengo will keep everything under one roof.
- ActiveCampaign shines for advanced automation with CRM.
- And if you’re scaling into enterprise territory, HubSpot is your bonus all-in-one powerhouse.
The best part? Most of these platforms offer free trials or starter plans, so you can test before you commit.
Next Step: Pick one platform that aligns with your current needs, experiment with a few campaigns, and scale your strategy as you see results.
Your customers check emails, SMS, and WhatsApp every day — all you need is the right tool to reach them there.
Disclaimer: TemydeeDigital may be an affiliate for one or more products mentioned in this article. If you click a link and complete a purchase, we may earn a commission.
