Small business owners with WordPress sites often search for plugins to enhance their marketing efforts. The HubSpot plugin is a popular choice among them.

The HubSpot WordPress plugin is laced with free marketing tools that can help you convert website visitors into leads and customers, and turn customers into loyal customers.

If you’re wondering how the plugin can help grow your business on your WordPress website or blog, this detailed review will answer your questions.

Read on!

What is the HubSpot WordPress Plugin?

HubSpot is a popular CRM (Customer Relationship Management) software that offers a comprehensive solution for attracting website visitors, engaging leads, and delighting customers.

The HubSpot plugin for WordPress is a powerful tool that allows you to integrate your website with your HubSpot account easily.

One of the unique benefits of using the HubSpot plugin is that it provides all the essential tools you need to generate and nurture leads, all in one place.

With the plugin, you can easily add the HubSpot tracking code to your WordPress pages, giving you valuable data for targeted marketing communication.

Additionally, the plugin provides direct access to many of HubSpot’s free tools through your WordPress dashboard.

The next section of the review highlights the free marketing tools and their features in the HubSpot WordPress plugin.

Review of HubSpot WordPress Plugin Features

  1. Live Chat
  2. Pop-Ups, Forms, & Non-HubSpot Forms
  3. CRM & Contact Management
  4. Email Marketing
  5. Analytics
  6. Other Features

1. Use free Live Chat to connect with website visitors and convert new leads

The HubSpot plugin for WordPress provides useful live chat and chatbot functions, which can be easily managed from your dashboard.

This plugin allows you to customize the chat window to match your website’s style and branding. With the free live chat feature, you can communicate with your online visitors in real time and answer their queries.

Additionally, the chatbot tool can assist your potential customers by providing personalized and friendly messages even when you’re not available.

Depending on your business needs, you can create various types of bots such as knowledgebase and support bots, ticket bots, offline bots, etc. This plugin is an excellent tool to enhance customer service and engagement on your WordPress site.

2. Create Forms and Popups to collect leads

You can easily collect leads with HubSpot’s forms and popups available through the WordPress plugin.

The drag-and-drop form builder enables you to create various forms and popups to gather valuable contact information from your visitors.

As a WordPress user, you can customize different types of forms such as popup boxes, embedded, slide-ins, and more. The plugin provides several templates that you can select and tailor to your brand.

Additionally, the HubSpot plugin automatically captures and stores all data submitted through non-HubSpot forms in the CRM, ensuring no potential leads go unnoticed.

Even if you prefer using your current non-HubSpot forms and pop-up tools, the plugin is flexible enough to integrate with them seamlessly.

3. Track and analyze activities in real-time with free CRM & Contact Management

The central feature of HubSpot is its free customer relationship management tool, which gathers all the information your business has about a contact in one central location.

This information is accessible to everyone on your team, directly from the WordPress dashboard. This integration simplifies the various moving parts of your business.

What sets HubSpot’s plugin apart is that it allows you to see how contacts have interacted with your WordPress website. When you install and activate the plugin, HubSpot’s tracking code is automatically added to your website pages.

This is how the magic happens.

HubSpot’s tracking code captures:

  • Site visits
  • Page views
  • Form submissions
  • Emails
  • Live chat conversations
  • Chatbot inquiries
  • And more!

All the data related to a contact is saved in their record, creating a comprehensive timeline of their interactions with your website. While it’s great to have unified data collection, having access to specific information about each contact is a game-changer.

The free CRM and contact management tool in HubSpot’s WordPress plugin gives you insights into what people are doing on your website and sends them highly targeted messages.

4. Nurture website visitors into lifetime customers with free email marketing

Capturing new leads is one thing, but nurturing them into loyal customers who can’t stop spreading the word about your business is another.

Luckily, with HubSpot’s plugin, you can effectively nurture leads by creating segmented lists and sending targeted email campaigns that deliver the most relevant content at the right time.

By leveraging the information you have in your CRM, you can personalize and optimize your emails to improve conversions.

List ideas:

  • Leads who filled in a specific form on your website
  • Leads who have visited a specific page on the website (like a pricing page) but haven’t converted to a customer
  • Customers who have purchased a specific product 
  • Customers who have responded to a survey email

With HubSpot’s WordPress plugin, you can design your emails using their user-friendly email builder. Alternatively, you can choose from over 20 pre-designed templates.

HubSpot’s WordPress plugin is a great tool to enhance your targeted marketing communications, whether you want to send newsletters or promotional announcement emails.

5. Measure your business growth with the HubSpot WordPress Analytics tool

The HubSpot plugin has a built-in analytics dashboard, which is essential for any business website or blog.

With this feature, you can easily track your progress towards your goals and gain insights into the effectiveness of your sales and marketing efforts.

By utilizing the analytics dashboard, you can make more informed decisions and rapidly grow your business.

Here are just a few of the many things you can do directly from your WordPress dashboard:

  • Create detailed reports showcasing the overall performance or specific metrics of your campaigns
  • Get a complete view of your website’s performance with analytics like traffic sources, conversion rates of specific URLs, and more
  • Compare the effectiveness of your email marketing to social media, CTAs, and direct website traffic

6. Other HubSpot WordPress Plugin Features

  • Connect with leads via WhatsApp, LinkedIn and lots more.
  • Give customers or leads phone calls, take notes, set up tasks, and more.
  • Keep track of your email activity with leads and existing customers in your CRM.
  • Work with teams in your organization on activities from one single dashboard.
  • Use HubSpot Calling to streamline your communication and keep all your conversations in one place.
  • Connect your calendar to use HubSpot Meetings and Calendar sync.
  • Integrate with several apps in the HubSpot Ecosystem to scale your online business.
  • Set up invoices, collect and track payments, and more.
  • Import existing customer data from spreadsheets and other CRMs into HubSpot.

Wrapping up my review: Is the HubSpot WordPress Plugin For You in 2024?

If you’re a small business owner, freelancer or marketer aiming to grow your online venture via your WordPress website or blog, the HubSpot plugin is your ideal growth solution.

It offers free, easy-to-use marketing and automation tools that will help you transform your website visitors into loyal customers, all from the convenience of the WordPress dashboard.

This all-in-one free marketing tool is a game changer, as it eliminates the need for multiple WordPress plugins for different purposes and allows you to monitor all your activities from a single dashboard.

With the HubSpot WordPress plugin, you can expand your business using a free CRM, form builders, email marketing, live chat software, and powerful analytics features.

Don’t let your business fall behind the competition, install the HubSpot WordPress plugin today and start scaling your business like never before!

I hope this HubSpot WordPress plugin review has helped you decide whether it’s the right marketing tool for your website.

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