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The Best Affiliate Marketing Software & Networks To Scale Your Business

the best affiliate marketing software platforms and networks to scale your online business via temydeedigital

Over 80% of today’s brands rely on partnerships to drive profitable growth.

As an online business owner, running an affiliate marketing program is one sure and effective way to continually drive more traffic to your website and boost your sales.

Any serious online business needs serious marketing strategies to thrive. One of the strategies involves recruiting like-minded individuals and enterprises to help promote your online products and services.

And to successfully do that, your online business model needs to leverage the use of affiliate marketing software and/or networks on a long-term basis.

In this article, we will be sharing some of the best affiliate marketing platforms and networks to help you grow your business. But before we jump into the list, let’s get to know what Affiliate Marketing is, and why you need it for your online business.


Table Of Contents

What Is Affiliate Marketing And How Does It Work?

Affiliate Marketing is simply the act of referring or introducing a prospect to a manufacturer of either a product or a service with the sole aim of making a commission.

Usually, It involves the activities of 3 key players who are the product or service manufacturer (merchant), the seller (affiliate marketer), and the buyer (end-user). The transaction cycle is said to be complete when a prospect clicks an affiliate link and makes a purchase, usually through the manufacturer’s website.

Successful affiliate marketing practices are often carried out with the use of Artificial Intelligence tracking software connected to the product/service manufacturer’s website. This can either be achieved through using self-hosted affiliate marketing software or joining reputable affiliate marketing networks.

The Key Players of Affiliate Marketing

The (3) three major players of Affiliate Marketing are:

  • Affiliate Networks – These include online affiliate aggregators who act as middlemen between advertisers and publishers.
  • Advertisers – These are business owners with websites who promote their businesses on reputable affiliate marketing networks.
  • Publishers – Content creators, influencers, and website owners can create profitable partnerships with the world’s best-known brands across multiple sectors.

These three have a common goal to achieve – which is amassing sales and revenues. The goal of every merchant is to make repeated sales from his/her products and/or services. While every publisher’s goal is to make recurring sales commission.

Difference Between Using Affiliate Marketing Software And Affiliate Marketing Networks

Primarily, there are two ways online businesses of all sizes can let interested applicants promote their products and services.

  • Through the use of affiliate tracking software platforms
  • Through the use of affiliate marketing networks

Some small business owners and brands (especially eCommerce and SaaS) prefer to manage their products/services with the use of affiliate marketing tracking software for some reasons best known to them.

For instance, a startup can choose to manage its affiliate program in order to have complete control of financial activities. The decision-maker or product owner decides on how much to part away with affiliates on each sale.

On the other hand, the startup or enterprise may decide to join affiliate networks in order to have plenty of time to concentrate on their business. The decision-maker does not mind how much the affiliate network charges on each sale, as long as they keep getting better value for money.

Another major advantage affiliate networks have is access to a global network of affiliate marketers (publishers) ready to promote your business.

In most cases, large enterprises are the ones that patronize affiliate networks, simply because they have adequate resources.

A small business owner is always trying to account for every penny and therefore would want to manage his/her capital costs judiciously.

Best Affiliate Marketing Software or Platforms For Small Businesses

Small business owners looking to grow their online businesses can opt-in for affiliate marketing platforms to run their affiliate programs. They integrate seamlessly with your site so you can begin using affiliate marketing to grow your business in just minutes.

Some of the very best affiliate tracking software include:

EasyAffiliate

Easy Affiliate WordPress plugin is used by online businesses to grow their affiliate marketing

EasyAffiliate is an all-in-one affiliate plugin for WordPress website owners. The WordPress plugin easily lets you create an affiliate program for your membership website or Woocommerce store within minutes. EasyAffiliate saves small business owners (with few team members) tons of money compared to managing their affiliates through a third-party affiliate network.

EasyAffiliate features include:

  • A quite-easy-to-understand affiliate dashboard to monitor your affiliate programs
  • Zero transaction fees on each sale and when paying affiliates
  • Easy integration with other plugins and services
  • Real-time reports and fraud detection
  • Commission tracking and advanced security
  • Custom link generation and lots more!

Pricing: EasyAffiliate sells yearly plans from $99.50 and offers a 14-day refund policy.

If your business is built on WordPress and you’re looking for a simple but powerful plugin to create and run your own affiliate program, EasyAffiliate is the answer.

Post Affiliate Pro

Post Affiliate Pro is one of the best affiliate marketing software used by small businesses.

Post Affliate Pro is also one of the best and oldest affiliate marketing platforms used by SMBs and large enterprises. The robust affiliate tracking software and management platform is best known for managing multiple affiliate programs, rewarding affiliate partners, issuing commissions, and much more right from a single intuitive dashboard.

Post Affiliate Pro (when used), mainly helps businesses of all sizes:

  • Track their affiliate partner performances, qualified leads, and conversion rates.
  • Attract lead generation and increase sales.
  • Assign commission and automatic payouts to their affiliate partners.

Other benefits of using Post Affiliate Pro include:

  • Free setup and integration of software on websites
  • Several promotional methods such as banners, smart links, etc
  • Unlimited support
  • Lifetime updates

Post Affiliate Pro integrates with most content management systems, membership platforms, and eCommerce platforms like WordPress, Wix, Shopify, Ecwid, BigCommerce, Weebly, EasyDigitalDownloads, Magento, and much more. Not only that, but it also supports several online payment gateways used all over the world.

Pricing: Post Affiliate Pro bills per affiliate tracking activity with annual plans from $97. It supports a 14-day free trial with no setup fee and you can cancel at any time.

The Top 3 Affiliate Marketing Networks To Join To Grow Your Business

Joining affiliate marketing networks have some advantages which include effective management of affiliate partners, commission structures, large pool network of publishers ready to promote your products and services to mention but a few.

When you join an affiliate marketing network, you are signing up as an advertiser on the platform to promote your affiliate marketing program. Through these networks, you can drive more sales and reward affiliate partners (publishers) for successfully promoting your products/services.

If you are considering joining a viable affiliate network then check out one of these below:

1. ShareAsale

ShareAsale is a trusted affiliate marketing network with cutting-edge technology to drive your affiliate channel to success. Several brands (both big and small) are leveraging ShareAsale on a daily basis and so should you if you looking for a platform to basically do everything for you without lifting a finger.

When you signup on ShareAsale, you will get real-time insights into performance data, affiliate partner activity, and personalized program diagnostics. Use ShareAsale and its extensive network of partners to tap into new sources of revenue for your online business.

2. PartnerStack

The best place to promote your B2B and SaaS business is PartnerStack. PartnerStack currently has 800k+ publishers that help small businesses in building and scaling their partner channels on the platform.

Speaking of partner channels, PartnerStack creates avenues for businesses to make more money through affiliate programs, referral programs, and reseller programs all from a single dashboard.

All you have to do is enlist your business on PartnerStack’s Marketplace and watch your business scale up in no time. Thousands of brands are already using PartnerStack to generate recurring revenue for themselves and for businesses like yours.

Book a demo with PartnerStack to see how your business can be helped.

Other Recommended Affiliate Marketing Networks To Consider Joining

Asides from the top 3 mentioned above, small business owners can also consider joining any of the following popular affiliate marketing networks which are:

  1. Tapfiliate – Tapfiliate allows you to easily create, track and manage your own affiliate marketing and referral programs.
  2. Commission Junction
  3. Impact Radius
  4. Clickbank
  5. Amazon Associates

Frequently Asked Questions

Final Thoughts on The Best Affiliate Marketing Software And Networks To Scale Your Business

Affiliate marketing is unarguably the most effective and affordable method of creating awareness, targeting high traffic, and increasing sales. Most online businesses can’t thrive successfully without the implementation of this marketing strategy.

Recent statistics say 8 out of 10 businesses are using affiliate marketing programs to boost sales. Companies are heavily investing in affiliate programs to increase the number of leads and sales. Don’t be left out as well.

Whether you choose to set up and run your own affiliate program using tracking software, or you sign up with affiliate networks to promote your products and services, your brand can reach its target audiences faster and discover new audiences for your products and services.

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