Are you considering using some online marketing platforms and tools to help you sell better and don’t know which of them to go for?
Sales is a very crucial part of any business and every company aims to revv up it’s revenue by increasing the sales.
This article will help guide you in choosing the right marketing tools you need to aid your business growth.
We have listed some marketing platforms and tools below that your business can leverage to improve your online sales process. These digital tools will surely help keep your business alive and if used properly, they will continually rake in profits for you.
1. Social Media Channels
Social Media has become a revolutionary online tool in today’s business world, as it can connect people that are miles away without having to leave the comfort of their homes. With a few setups and clicks, you can meet a prospective customer, close sales, make money while you smile to the bank.
Twitter is a micro-blogging site which is being used by several savvy marketers to disseminate product and service information on a regular basis.
Instagram and Facebook are becoming as productive and efficient as having a physical shop. While LinkedIn helps you stay in touch with your business contacts and explore more network connection, which is preferably enjoyed by B2B users.
LinkedIn’s impressive search capabilities to find and target relevant leads in your industry in an important feature to utilize. You get to work remotely when you possess some essential skills such as copy-writing, website development and management, data analysis research and many more related to the field of digital marketing.
Create a Video Channel on YouTube: It’s been established over times that people love to see videos more than reading blogs and newspapers etc. Making your own videos is one of the best methods to sell your products and services.
This can be effortlessly achieved in so many ways, if you can create instructional videos, tutorials, lessons and so much more that your target audience would find valuable they will find you.
YouTube marketing is interesting and highly converting when you make compelling and eye-catching videos. Also, it calls for creativity and consistency to make a desirable amount of sales from it.
You can add additional information such as contact form links and so on underneath the videos to attract more leads. It’s important to also note that, depending upon your market, you’ll likely find a lot of competitors that are trying to accomplish the same thing.
3. Email Marketing
Email Marketing has been around for years, as it’s quite an effective tool for all stages of your marketing and sales processes. Research has proven that it has two-times higher ROI (return on investment) than most of the other traditional marketing techniques.
For maximal impact, emails should be interesting to read, short, to the point and also include a compelling subject line alongside a call to action. We recommend the following reliable email service providers such as;
GetResponse is equipped with professional templates, easy design tools, and Landing pages that convert your traffic and leads into more business. Business that use webinars also enjoy easy set-up and powerful results with a complete marketing webinar software.
They’ve also got exceptional features and solutions like Email, SMS, Facebook, Chat, CRM, and more, all-in-one platform to help you grow your business through building stronger customer relationships.
GetResponse offers 30 days Free Trial when you sign up with them. Before the free trial ends, you would have been convinced to want to continue using their email services.
This is another outstanding email service provider that let’s you see what people do on your website and/or blog. It let’s you use that info to turn them into customers. It also helps you create exceptional custom contact forms to collect emails, get more customers, and start your automations.
With a well crafted landing page or beautiful looking email templates, you can send people directly to your store (this is especially common for eCommerce businesses).
Not just only that, they offer free migration from other email platforms. Plus a free 14 days trial and simple pricing with no setups.
Most of these email providers sync with other popular CRM apps with over 850+ integrations in their app marketplace like PayPal, Stripe, Shopify, WordPress, Zapier and so on, you’ll have all the marketing tools you need to succeed. Also checkout out the best email marketing tools built to help you sell better.
4. Instant Messaging
Simple tools like WhatsApp, Telegram and Facebook Messenger to mention but a few, can help you connect with your prospects or clients in a personalized manner. Their amazing one-to-one messaging capabilities when maximized can help convert a prospect to a customer and map the conversation journey.
They also help in achieving personalized and hyper-targeted campaigns. Setting up an online store via WhatsApp is one major advantage every business person can leverage on.
5. Bulk Messaging
These days, Bulk SMS messaging is competing seriously with email marketing, considering the fact that some people no longer have time to open their emails, which is unlike SMS messages. SMS has a 98% open rate compared to email marketing.
With this old-school but ever relevant tool, you can reach your customers and prospects at the same time, with the same message in a personalized manner.
You have the option of using a smartphone to send a message to your prospects that indicates your customized sender ID. Use SMS to bridge the gap between online and offline by sending offers to your prospects and customers.
Bulk SMS Messaging benefits include:
- Let’s you send SMS to subscribers with mobile operators that use the GSM and CDMA standards.
- Availability of modules and plugins to integrate SMS service with your CRM, CMS, eCommerce systems, and SaaS applications.
- Let’s you add the recipient’s name, offer loyalty program bonuses, give a discount as a gift for a subscriber’s birthday, and much more.
The also offer free trials upon registration to test their authenticity and much more.
6. Website or Blog
These days, most aspiring businessmen and women don’t seem to want to consider having a website or blog to marketing their businesses online. They so much rely on social media forgetting that they don’t completely own them. And don’t want to explore the advantages of using a blog or a website to sell online.
Little did they know that a Website is forever the king of all online marketing tools. The benefits are so numerous compared to its flaws.
Certainly, one of the major set backs to some salespersons could be it’s annual renewal etc. And that’s why you see most of them going for free blogs, which has several limitations. We explained that in this article section.
There is WordPress.com ,which is the free and limited version, while there is also WordPress.org, which is a paid and unlimited version. And it’s not as expensive as people use to think, when it comes to setting up one for use. Neither is it hard to maintain or manage.
Benefits of having a website
With a website or a blog, you can do all kinds of businesses even much better and experience immense return on investments. Especially when combined or connected with other marketing tools mentioned above. It’s your property and not anyone else’s.
- You can sell anything online with WooCommerce and also offering of online courses with LearnDash, LifterLMS etc.
- Generate leads with high conversion rate .
- Analyze your data and use them over and over for re-targeting purposes.
- For monetization purposes.
Think of a website as an estate where other houses or apartments (social media etc) are built in. That’s how valuable and important it is. Obviously, it can’t be pushed aside or neglected if you are truly serious about making constant online sales.
To cap it all, its very easy to operate right from start to finish. We usually recommend building a website or a blog with a popular website tool called WordPress. Mind you, there are two categories of WordPress.
With just few clicks, you can easily setup a professional WordPress Blog or Website as explained in our DIY (Do It Yourself) article, peradventure the nature of your business really requires having a website.
Also, you can request for a free blog setup, if you think you don’t have all the time to start up one.
Wrapping up on our online marketing tools recommendations to help you sell better
To sell better online has never been this easier, as thanks to all the marketing tools mentioned in this article. Evaluate all of them and decide on which of them to start using to grow your business.
We wish you best of luck in your sales. And do not hesitate to reach out to us if you need any of our services at any point in time.
We hope this article helped you know the best marketing platforms and tools needed to help you sell better online. If you liked this article, then please subscribe to our email newsletter for tutorials. You can also join our social media communities on WhatsApp, Telegram, Twitter, Facebook and LinkedIn.