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How to Build a Sales Funnel in WordPress for Free in 20229 min read

How to Build a Sales Funnel in WordPress for Free

Do you want to increase your customer base via your WordPress site? Then it would be best if you had a perfectly built and optimized sales funnel.

With the global economy entering a pronounced slowdown, online businesses need to use every conversion tactic to keep earning money.

In this post, you will learn what sales funnels are and how to build a sales funnel on your WordPress site that will grab the user’s attention, pique their interest, appeal to their desire, and most importantly convert them into consistent buyers.

Let’s get right to it!

What is a sales funnel?

A sales funnel is a series of steps taken by potential customers (leads) on a marketing platform (mostly from a website) before finally turning into paying customers.

Marketers have different types of sales funnels based on their products and services. But they end up aligning with the following series of activities or steps:

  1. Awareness: When the consumer becomes aware of your product or brand.
  2. Interest: When your website visitors start to develop an interest in your product/brand benefits.
  3. Desire: The consumer develops a fondness or an attachment toward your product or brand.
  4. Action: This is when a visitor either subscribes to your email, attempts to try your product, or even purchases it.

Why are sales funnels so effective?

Sales funnels are so effective in the sense that they help improve your customers’ journey, and determine what you need to do at each stage.

Breaking down the series of activities in your sales funnel can help you market your products more effectively and increase your conversion rate.

What are the steps within a sales funnel?

As a digital marketer or an eCommerce store owner, in order for your products or services to get sold repeatedly, there are some steps to take when setting up your sales funnel campaigns on your WordPress site.

The acronym name for this series of steps is called AIDA Sales Funnel. And they are:

  • Awareness: You have to unleash your marketing potential by creating engaging blog posts, sales pages, videos, audio, etc, to gain lots of viewers, and attract visitors to your site regarding your product offerings.
  • Interest: You begin to attract suspects to your products/brands.
  • Desire: You begin to generate potential leads.
  • Action: Your leads begin to patronize your products and services.

What do you need to build a WordPress sales funnel?

Marketers use various online tools for building their sales funnels. However, in this article, I will be showing you the tools you need to build an effective sales funnel with WordPress. And they are:

  1. A WordPress website that serves as an excellent foundation for your sales funnel.
  2. A marketing plan with defined goals.
  3. Marketing content to support every stage of the funnel.
  4. An eCommerce plugin such as WooCommerce to set up an online store on your WordPress site.
  5. A WordPress sales funnel plugin (CartFlows).
  6. A WordPress page builder to design high-converting landing pages for product service-based WordPress sites.
  7. A Newsletter plugin (Mailpoet).
  8. Analytics and tracking tools.

How can CartFlows help you build high conversion sales funnels?

CartFlows is an all-in-one sales funnel builder plugin for WordPress users

CartFlows is an all-in-one sales funnel builder plugin that helps turn WooCommerce stores into optimized selling machines. It is a single solution that gives faster results without having to do much.

While it does have a paid premium version, the main WordPress plugin is free and you can achieve much with it. The free version of CartFlows lets you have up to three sales funnels, which is perfect for most small businesses.

With CartFlows, online marketers can:

  • Use fully customizable high-conversion sales funnel templates that boost sales.
  • Add one-click upsells to increase the average order value of purchases.
  • Add compelling offers like combos, discounts, and more on the checkout page.
  • Use A/B testing to optimize conversions.
  • And so much more!

Now, let’s see how you can integrate this must-have plugin into your WordPress website.

How to build a sales funnel in WordPress using CartFlows (in 5 steps)

Having explained in detail what sales funnels are and the importance of having a sales funnel builder on your WordPress site, let me share with you how you can build a sales funnel in WordPress using one of the best sales funnel plugins in the market called CartFlows.

Step 1: Set up An Online Store With WooCommerce

If you already have a WordPress site with WooCommerce running, skip step one.

For new online store starters, head over to one of the best web hosting companies – Bluehost, and purchase a WooCommerce hosting plan for your online store. It’s very easy and inexpensive to do with WordPress. Plus you’ll also get a free domain for a year.

After purchase, go ahead and add products to your store. These products will be included in your sales funnel. If you need more help with the initial steps of creating your eCommerce site, check out our full WooCommerce setup guide.

Step 2: Install And Activate CartFlows WordPress Plugin to Create A Sales Funnel

Once your WooCommerce store is up and running, install and activate CartFlows using its setup wizard as seen below:

In the next setup section, choose your favorite page builder and click the Save and Continue button as indicated below. Ideally, CartFlows works with all page builders, so don’t worry if your page builder is not on the list.

choose page builder for cartflows setup

Next is to set up your new store checkout by choosing any of your favorite designs as seen below. Remember, after setup you can change the text and color or even choose an entirely new store checkout design.

choose your favorite store checkout design page when building a sales funnel with CartFlows on your WordPress site.

Once the wizard setting is completed, you’ll be directed to create your first flow. This will prompt you to create a landing page.

Step 3: Design Your Landing Page, Checkout & Thank You Pages

At this point, you can choose to use one of the ready-made landing page templates that come with CartFlows. And here’s how to do that:

To create your first sales funnel, navigate to CartFlows Flows. Click Add New to get started.

It will show you the steps and the pages such as the Landing page, Checkout page, and Thank You page you’ll need to create. Pick a template you like and click on Import to go to the flow editing screen.

For the ready-made templates, just edit any of them to suit your own taste. For example, you can import the protein supplement template and customize it.

Lastly, you can rearrange the sales funnel pages as you wish by dragging and also adding your own steps with the Add New Step button.

how to create a landing page, checkout page and thank you page using CartFlows plugin on your WordPress site.

As for the checkout page, you can modify it by visiting the Checkout Settings where you can link your products or a specific product to this page.

Don’t forget to save your changes once you’re done with each funnel setup.

Step 4: Optimize your WordPress sales funnel with A/B Testing (Optional)

After building your sales funnel, it would make a lot of sense if you enable split testing in CartFlows. Advanced marketers usually use this feature a lot for optimizing their sales funnels.

Split testing (also known as A/B testing), allows you to figure out different methods that work best for visitors and use analytics to determine which one leads to more conversions.

Visit CartFlows Flows and open up your flow. Then, click the three dots next to any page you want to split test and click A/B Test.

how to set up split testing in cartflows wordpress sales funnel plugin

Note: To enable Split Testing in CartFlows, you would need to upgrade to a Pro version.

Step 5: Add Google Analytics To your Sales Funnels in CartFlows

This procedure works in conjunction with the Analytics tab to see each page’s conversion rate.

To achieve this feat, you will need to connect your Google Analytics to CartFlows in order for you to accurately track certain events in your sales funnel such as Checkout, Add to cart, Opt-in lead, etc.

Go to CartFlow Settings and select the Google Analytics tab, tick the Enable button to enter your Analytics ID and other parameters.


Sales funnels are vital for boosting conversions. Whether you sell physical products or not, it’s a must-have strategy for any online business.

And for WordPress users, CartFlows is the best sales funnel builder for both WordPress and WooCommerce platforms. CartFlows is created for busy store owners to increase WooCommerce checkout conversions with just a few minutes of effort.

Not only that, with CartFlows, you also can create unlimited sales funnels in WordPress to increase your store’s AOV (Average Order Value) and much more.

In this article, I’ve shown you how to build a sales funnel in WordPress in five steps. Do you have any questions about building a sales funnel in WordPress? Let me know in the comments section below!

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